Dr. James McQuivey of Forrester Research says one measly minute of online video is worth 1.8 million words. (Amazon\u2019s now-missing Text Stats tool once figured that the average novel ran about 64,000 words<\/a>). Add over 188 million Americans watching nearly 53 billion online videos<\/a>; with so many words and so many eyeballs watching so many screens, you\u2019ll need these 10 tips for video marketing success to stand out from the masses:<\/p>\n Video marketing researchers at Wistia<\/a> discovered that 85% of people will watch a 30-second (or shorter) video to the end. That number tapers off the longer the video gets. Google\u2019s YouTube researchers recommend staying under 3.5 minutes<\/a>.<\/p>\n According to moz.com<\/a>, your own YouTube channel and pertinent keywords can boost your videos\u2019 visibility in a Google search. Because even if you make the coolest video ever, if nobody finds it, it won\u2019t matter.<\/p>\n Draw the viewer in with a survey, a quiz, a game, social media buttons for what Nielsen researchers<\/a> have found to be the all-important share on Facebook.<\/p>\n Social marketing guru Mari Smith<\/a> reminds us that today\u2019s marketing is all about the relationship. Use videos to build trust and add value to your target audience\u2019s life; don\u2019t just talk about how awesome you are\u2014nobody cares<\/a>.<\/p>\n Put great videos on your website and in your email campaigns. According to Emarketer<\/a>, video boosts engagement, sharing and conversion rates significantly, but that a lot of marketers aren’t using it yet; so just using it will help you stand out!<\/p>\n Speaking of adding value, there is nothing customers love more than stuff that makes their lives better. Use video tutorials as a way to show<\/em> rather than tell potential customers how to use your product in ways that benefit them.<\/p>\n Leyl Master Black<\/a> says people are more likely to engage with and share videos that are funny, which only makes sense. People would rather spend their short attention spans on humor, so ditch the formal and boring and \u201cdeliver the data with a punch line,\u201d she says.<\/p>\nSize Matters<\/h4>\n
Think SEO<\/h4>\n
Make it Interactive<\/h4>\n
Be Customer Centric<\/h4>\n
Video Everywhere<\/h4>\n
Tutorials<\/h4>\n
Make \u2018Em Laugh<\/h4>\n
Social, Social, Social<\/h4>\n