{"id":125866,"date":"2015-07-12T12:00:37","date_gmt":"2015-07-12T17:00:37","guid":{"rendered":"https:\/\/artisantalent.com\/?p=125866"},"modified":"2023-07-03T11:04:25","modified_gmt":"2023-07-03T16:04:25","slug":"marketing-tips","status":"publish","type":"post","link":"https:\/\/artisantalent.com\/marketing-tips\/","title":{"rendered":"Marketing Tips: Gary Vaynerchuk"},"content":{"rendered":"

\"Marketing<\/a><\/p>\n

Gary Vaynerchuk<\/h2>\n

Gary Vaynerchuk<\/a>\u00a0is a\u00a0wine expert, an\u00a0entrepreneur, an angel investor, a best-selling author<\/a>, and a public speaker. He’s loud, unapologetic, and smart.\u00a0He has millions of internet\u00a0followers, along with an impressive number\u00a0of critics.\u00a0And he knows a lot–a lot<\/em>–about social media, brand development, and marketing. Here are a few of Gary’s simple yet significant marketing tips and thoughts on marketing in the digital age.<\/p>\n

Marketing Tips<\/h2>\n

Customers matter<\/strong><\/h3>\n

Your clients are your assets. Aside from staying true to your mission, your company needs to focus on this. “Word of mouth works now more than ever,” Gary has said.\u00a0“@-reply every single person.” Don’t just provide for your customers–connect with them. Get\u00a0as much up-front interaction as possible.<\/p>\n

Substance matters<\/strong><\/h3>\n

Gary says that in any business, “you need to spend all your time and energy on creating something that actually brings value.” This means being willing to do what’s hard: sharing quality content, sharing a lot of it,\u00a0<\/em>and sharing it often.\u00a0<\/em>It doesn’t matter how good your marketing campaign is: if your product isn’t as good as it can possibly be, then you’re losing potential business.<\/p>\n

Relevance matters<\/strong><\/h3>\n

Gary has said that he’s good at “marketing in the year that we live in.” What he means by this is that y<\/em>ou need to be wherever your customers are paying attention.<\/em>\u00a0In 2015, this means marketing on social media platforms like Instagram, Facebook, Pinterest, and\u00a0SnapChat. But don’t get married to a certain marketing strategy.\u00a0Platforms and avenues\u00a0evolve constantly. What works today may not work in the future, because your customers’ attention will shift to something else.\u00a0And\u00a0while email\u00a0marketing campaigns may still work, you need to be on the lookout for new and meaningful ways to interact with your clients. This goes back to the first point: know your customers,\u00a0because wherever they like to spend their time (online or otherwise)\u00a0is where you need to be.<\/p>\n

Big picture matters<\/strong><\/h3>\n

Gary believes that “legacy is greater than currency.” With every marketing decision you make, get in the habit of asking yourself:\u00a0How is this going to impact my global legacy?<\/em>\u00a0Take daily action in the short-term, but know your long-term goals. Focus on lifetime value and retention.<\/p>\n

Want more marketing tips? At Artisan, our goal is to help you find the best creative, digital, and interactive talent to meet all your marketing needs. Let us help you find the perfect talent,<\/a> to get started.<\/p>\n

Other Posts You Might Like<\/strong><\/span>
\n10 Tips for Video Marketing Success<\/a>
\nEmail Marketing for Mobile<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Gary Vaynerchuk Gary Vaynerchuk\u00a0is a\u00a0wine expert, an\u00a0entrepreneur, an angel investor, a best-selling author, and a public speaker. He’s loud, unapologetic, […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26,1015],"tags":[44,14,325,154,881,195,506,67,59,826,55,623,209,73,501,69],"class_list":["post-125866","post","type-post","status-publish","format-standard","hentry","category-career-resources","category-marketing-resources","tag-advice","tag-brand-management-marketing","tag-brand-marketing-strategy","tag-cheat-sheet","tag-client-advice","tag-clients","tag-content-marketing-trends","tag-creative-freelancers","tag-creative-marketing","tag-digital-marketing","tag-industry-trends","tag-marketing-tips","tag-social-marketing","tag-social-media","tag-twitter-marketing","tag-web"],"acf":[],"_links":{"self":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/posts\/125866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/comments?post=125866"}],"version-history":[{"count":5,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/posts\/125866\/revisions"}],"predecessor-version":[{"id":141569,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/posts\/125866\/revisions\/141569"}],"wp:attachment":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/media?parent=125866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/categories?post=125866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/tags?post=125866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}