Media Planner Job Skills<\/h2>\n
The Media Planner job requires a certain element of creativity, coupled with organizational and research skills. The creative advertising and media planning skill-set comes into play as the Media Planner works to develop a media plan that encompasses the furthest bang for your advertising buck. Some of the tough questions they tackle include:<\/p>\n
- \n
- Consumer trends<\/strong>
\nWhere will my client find their particular target audience? Do they read magazines or do they troll the Internet?<\/li>\n- Media realities<\/strong>
\nWhat is the circulation rate of a print ad? What geographic area will this television spot reach? How does the type of media affect our creative message?<\/li>\n- Ad frequency<\/strong>
\nHow often should a 30 second radio advertisement run and at what time of day? How many commuters will drive past our billboard on their way to work?<\/li>\n- Budget allocation<\/strong>
\nHow much of our client\u2019s money should we spend? Where should we spend it? What is the justification for our media planning decision?<\/li>\n<\/ul>\nCalculating all these factors, the media planner develops a strategy to convey the client\u2019s message to their audience. But wait \u2013 there\u2019s more: The best media planners are organized<\/strong> to track advertising after<\/em> it\u2019s been placed to be sure the client is receiving value. Additionally, they are often called upon to track the dollar value <\/em>of the ad placement. For example, if my client spends $X, and the circulation reaches $X, what is the client\u2019s potential return on their investment? Calculating the ads reach multiplied by the frequency of views is an important part of the back end media planning process.<\/p>\n
Suggested Software Proficiency<\/h2>\n
Media Planners need to be savvy researchers. They utilize a variety of advertising and media planning tools the extend beyond the basic Excel spreadsheet, including:<\/p>\n
- \n
- Online Research Tools <\/strong>such as Alexa<\/a> or Quantcast<\/span><\/a><\/li>\n
- Offline Research Tools <\/strong>including Nielsen Media Research<\/a><\/li>\n
- Organizational Tools <\/strong>such as Adobe Media Organizer<\/a> or MediaMath<\/span><\/a><\/li>\n<\/ul>\n
Need to Hire a Media Planner?<\/h2>\n
To learn more about hiring a Media Planner, let Artisan Talent help you: click here to find talent<\/a> and more today!<\/p>\n
Are you a Media Planner looking for work? View our available jobs and opportunities<\/a> or submit your resume today!<\/p>\n
- Offline Research Tools <\/strong>including Nielsen Media Research<\/a><\/li>\n
- Media realities<\/strong>
![\"Media](\"https:\/\/artisantalent.com\/wp-content\/uploads\/2018\/08\/nowHiring-MediaPlanner.gif\")
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