{"id":134963,"date":"2016-05-04T11:23:32","date_gmt":"2016-05-04T16:23:32","guid":{"rendered":"https:\/\/artisantalent.com\/?page_id=134963"},"modified":"2023-07-07T11:57:06","modified_gmt":"2023-07-07T16:57:06","slug":"marketing-professional-job-description","status":"publish","type":"page","link":"https:\/\/artisantalent.com\/job-descriptions\/marketing-professional-job-description\/","title":{"rendered":"Marketing Professional Job Description"},"content":{"rendered":"<p>If the global economy is driven by commerce, what profession provides the engine that drives sales?<br \/>\nThe answer is marketing.<\/p>\n<p>Marketing professionals identify the strategies and techniques used to attract customers to a business. They determine pricing based on product demand and supply, help maximize a firm\u2019s profits, and grow market share for a business. They also aid in new product development and critique market trends. Within the profession there are a variety of job titles:<\/p>\n<ul>\n<li>Brand Manager<\/li>\n<li>Account Supervisor<\/li>\n<li>Business Development Executive<\/li>\n<li>Market Development Manager<\/li>\n<li>Marketing Coordinator<\/li>\n<li>Marketing Manager<\/li>\n<li>Product Manager<\/li>\n<li>Social Media Marketing Manager<\/li>\n<\/ul>\n<p>The day-to-day tasks of a marketing professional could include research, market analysis and strategy development as well as budget management.<\/p>\n<h2>Marketing Professional Skills Needed<\/h2>\n<p>Marketing job descriptions should attract professionals who are familiar with a variety of marketing techniques and venues. They should have an eye for <strong>branding,<\/strong> instinctively understanding <strong>consumer behavior<\/strong>, but should also be able to <strong>extrapolate the data<\/strong> that proves a particular marketing strategy.<\/p>\n<p>Marketing professionals often <strong>interact with clients<\/strong> from a variety of industries, so a <strong>pleasing personality, patience,<\/strong> and <strong>organizational skills<\/strong> are important. They should rank high in <strong>reading comprehension<\/strong> and be active and <strong>engaging listeners<\/strong> with <strong>good deductive reasoning skills.<\/strong><\/p>\n<p>Most marketing roles and responsibilities include working with<strong> teams<\/strong> to tackle specific projects in a corporate or advertising agency environment. Marketing professionals can also be freelance or solo entrepreneurs working from home. They typically spend long hours in front of a <strong>computer<\/strong> or on the telephone.<\/p>\n<p>The marketing professional must be<strong> language proficient and a skilled communicator<\/strong> across a variety of platforms. Business and industry knowledge is a plus, and<strong> customer service skills<\/strong> are mandatory. Understanding media production methods, including visual, oral, written and other methods are also important.<\/p>\n<h2>Suggested Software Proficiency<\/h2>\n<p>Marketing professionals need to understand a variety of marketing tools beyond the Microsoft suite of products. Here is just a sample:<\/p>\n<ul>\n<li>Online reporting software like Nedstat <a href=\"https:\/\/sitechecker.pro\/traffic-checker\/\">Sitestat<\/a><\/li>\n<li>Customer relationship management (CRM) software like <a href=\"http:\/\/www.qad.com\/?utm_source=bing&amp;utm_medium=cpc&amp;utm_campaign=qadbingppc\">QAD Marketing Automation<\/a><\/li>\n<li>Database user interfaces such as <a href=\"http:\/\/www.microsoftstore.com\/store\/msusa\/en_US\/pdp\/Access-2016\/productID.323017400?tduid=%2845d37da387d1ae6b16c6613230b8f91c%29%28256380%29%282459594%29%28SRi0yYDlqd0-A4DeaegvjjDzYzERzh0lag%29%28%29\">Microsoft Access<\/a><\/li>\n<li>Planning programs including <a href=\"http:\/\/www.oracle.com\/us\/products\/applications\/peoplesoft-enterprise\/overview\/index.html\">Oracle PeopleSoft<\/a><\/li>\n<li>Graphics imagery software like <a href=\"http:\/\/www.adobe.com\/products\/flashplayer.html\">Adobe Flash<\/a><\/li>\n<\/ul>\n<h2>Hiring a Marketing Professional?<\/h2>\n<p>To learn more about hiring a marketing professional, let Artisan Talent help you: <a href=\"https:\/\/artisantalent.com\/find-talent\/\">Find Talent<\/a> to find out more today! Want someone to focus solely on digital? Check out our <a href=\"https:\/\/artisantalent.com\/job-descriptions\/digital-marketing-manager-job-description\/\">Digital Marketing Manager job description<\/a>.<\/p>\n<p>Are you a Marketing Professional looking for work? <a href=\"https:\/\/artisantalent.com\/jobs\/#%2Fjobs%3Fsearch=Marketing%20Professional\">View our available jobs and opportunities<\/a> or submit your resume today!<\/p>\n<p><a href=\"https:\/\/artisantalent.com\/jobs\/#%2Fjobs%3Fsearch=Marketing%20Professional\"><img decoding=\"async\" class=\"aligncenter wp-image-138708 size-full\" src=\"https:\/\/artisantalent.com\/wp-content\/uploads\/2018\/08\/nowHiring-MarketingPro.gif\" alt=\"Marketing Professional\" width=\"500\" height=\"500\" loading=\"lazy\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If the global economy is driven by commerce, what profession provides the engine that drives sales? The answer is marketing. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":107951,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-134963","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/134963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/comments?post=134963"}],"version-history":[{"count":10,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/134963\/revisions"}],"predecessor-version":[{"id":141712,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/134963\/revisions\/141712"}],"up":[{"embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/107951"}],"wp:attachment":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/media?parent=134963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}