{"id":135614,"date":"2016-05-19T16:52:10","date_gmt":"2016-05-19T21:52:10","guid":{"rendered":"https:\/\/artisantalent.com\/?page_id=135614"},"modified":"2023-07-17T21:02:19","modified_gmt":"2023-07-18T02:02:19","slug":"seo-specialist-job-description","status":"publish","type":"page","link":"https:\/\/artisantalent.com\/job-descriptions\/seo-specialist-job-description\/","title":{"rendered":"SEO Specialist Job Description"},"content":{"rendered":"<p>Most companies rely on the Internet for new business. This is true across industries, no matter what product or service they offer. Relying on web traffic for sales requires that your company emerge at the forefront of a Google or Bing search. The job of making your company stand out from the crowd is the number one duty of an SEO Specialist.<\/p>\n<p>SEO is Search Engine Optimization. A search engine is used to look for a keyword or find the answers to questions on the web. If your website isn\u2019t consistently popping up on a search, this means you have some search engine optimization work to accomplish.<\/p>\n<p>An SEO Specialist measures your website against business goals and finds ways to improve page views through SEO. Increasing SEO means more revenue and the SEO Specialist&#8217;s duty is to be fully engaged with driving web page traffic and converting visitors to customers.<\/p>\n<h2>SEO Specialist Skills Needed<\/h2>\n<p>The SEO Specialist has <strong>computer technical skills<\/strong> to make your website more search engine friendly, including:<\/p>\n<ul>\n<li><strong>The ability to write HTML title tags<\/strong><\/li>\n<li><strong>To revising website structure<\/strong><\/li>\n<li><strong>Off page optimization with link building<\/strong><\/li>\n<li><strong>And general knowledge of the latest in search engine requirements<\/strong><\/li>\n<\/ul>\n<p>The SEO Specialist should <strong>understand the technical limitations of the various search engines<\/strong> and be able to <strong>communicate<\/strong> these with website developers to design your site. They are <strong>collaborative <\/strong>in their approach, working in teams to extend the reach of your website. SEO Specialists are <strong>great problem solvers<\/strong> and <strong>enjoy an analytical challenge<\/strong>. They <strong>love the digital world<\/strong> and are <strong>curious<\/strong> <strong>about the latest trends in social media, software and graphic design<\/strong>.<\/p>\n<p>The SEO Specialist is a <strong>marketing<\/strong> role; they understand how content should be written in a way to share information concisely while subtly leading viewers to a sale.\u00a0The SEO Specialist&#8217;s duty is to deeply understand <strong>marketing research and web analytics <\/strong>in relation to their <strong>target audience<\/strong>. How a website can capitalize on social media and viral marketing is also important.<\/p>\n<h2>Suggested Software Proficiency<\/h2>\n<p>There are many SEO tools on the market today. The SEO Specialist will need to know these along with having some skill in coding and graphic design. For example:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.adobe.com\/creativecloud\/beginners.html?kw=web1&amp;sdid=KKQTJ&amp;mv=search&amp;s_kwcid=AL%213085%213%2195295428083%21e%21%21g%21%21adobe%20dreamweaver&amp;ef_id=VpUkbwAAADM2dxRQ:20160514174038:s\">Adobe Dreamweaver<\/a><\/li>\n<li><a href=\"http:\/\/www.google.com\/analytics\/#?modal_active=none\">Google Analytics<\/a><\/li>\n<li><a href=\"https:\/\/www.javascript.com\">JavaScript<\/a><\/li>\n<li><a href=\"https:\/\/office.live.com\/start\/Excel.aspx\">Microsoft Excel<\/a><\/li>\n<li><a href=\"https:\/\/www.mysql.com\">MySQL<\/a><\/li>\n<li><a href=\"http:\/\/prosper.tracking202.com\/apps\/\">Prosper 202<\/a><\/li>\n<li><a href=\"http:\/\/tools.seobook.com\/firefox\/rank-checker\/\">Rank Checker<\/a><a href=\"http:\/\/tools.seobook.com\/firefox\/seo-for-firefox.html\">SEO for Firefox<\/a><\/li>\n<li><a href=\"http:\/\/www.searchmetrics.com\">SearchMetrics<\/a><a href=\"http:\/\/gs.statcounter.com\">StatCounter<\/a><\/li>\n<\/ul>\n<h2>Find Your SEO Specialist Today<\/h2>\n<p>For businesses seeking an SEO Specialist: <a href=\"https:\/\/artisantalent.com\/find-talent\/\">Click here to find talent!<\/a><\/p>\n<p>If you\u2019re an SEO Specialist <a href=\"https:\/\/artisantalent.com\/jobs\/#%2Fjobs%3Fsearch=SEO%20Specialist\">looking for work click here.<\/a><\/p>\n<p><a href=\"https:\/\/artisantalent.com\/jobs\/#%2Fjobs%3Fsearch=SEO%20Specialist\"><img decoding=\"async\" class=\"aligncenter wp-image-138821 size-full\" src=\"https:\/\/artisantalent.com\/wp-content\/uploads\/2018\/08\/nowHiring-SEOSpecialist.gif\" alt=\"SEO Specialist\" width=\"500\" height=\"500\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most companies rely on the Internet for new business. This is true across industries, no matter what product or service [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":107951,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-135614","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/135614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/comments?post=135614"}],"version-history":[{"count":9,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/135614\/revisions"}],"predecessor-version":[{"id":141950,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/135614\/revisions\/141950"}],"up":[{"embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/107951"}],"wp:attachment":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/media?parent=135614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}