{"id":139229,"date":"2019-01-23T20:38:30","date_gmt":"2019-01-24T02:38:30","guid":{"rendered":"https:\/\/artisantalent.com\/?page_id=139229"},"modified":"2023-07-20T12:09:53","modified_gmt":"2023-07-20T17:09:53","slug":"web-content-specialist-job-description","status":"publish","type":"page","link":"https:\/\/artisantalent.com\/job-descriptions\/web-content-specialist-job-description\/","title":{"rendered":"Web Content Specialist"},"content":{"rendered":"

There are two clues in the title that should tell you what a Web Content Specialist does. First, that they write copy, or content, and second, that the content is published on the web. What do you need in a Web content specialist Job description?<\/p>\n

There are all kinds of writers out there. However, how they craft their content depends on where it\u2019s going to be shared. We know that webpage content should be written differently than what the reader would find in a white paper, blog, or sales collateral. That\u2019s because the natural speed with which we surf the web requires a webpage\u2019s language to be both enticing and succinct. With just a few seconds to capture visitors\u2019 attention, the copy found on a website must be engaging enough to slow the person down long enough to sell to them.<\/p>\n

The Web Content Specialist is tasked with creating the content that promotes a brand. They are usually responsible for creating and implementing a content plan and the copy that is posted on a website. Many times, they\u2019re also tasked with creating social media posts to promote that website and its content.<\/p>\n

The Web Content Specialist must understand search engine optimization (SEO) and social media. They must be able to craft content that optimizes SEO, as well as create social media posts that attract followers. The content they write could include anything on the web. The Web Content Specialist must be able to grasp the requirements of each of these mediums in order to be successful.<\/p>\n

A Web Content Specialist must be able to craft content, whether it\u2019s home page copy, a blog, or a video, and combine it with visual elements in order to keep people interested and coming back for more.<\/p>\n

Skills Needed<\/b><\/h2>\n

The Web Content Specialist is able to take the requirements and vision of a particular team and actualize it in the digital space. He or she must also hold those teams accountable to web publishing and content standards. But first and foremost, the Web Content Specialist must understand the unique needs of their target audience.<\/p>\n

To be effective in this role, you must be proficient in graphic design, as well as the crafter of killer content. The Web Content Specialist must have a strong eye for the most effective website design and a strong ear for well-written, SEO-driven content. They also must be amazing editors that squash grammatical errors before the content goes live.<\/p>\n

The Web Content Specialist job consists of writing copy for the web or editing content from other writers. It also includes corralling cross-departmental teams to receive their input on that copy, and it may include reaching out to customers or other focus groups to figure out what entices them to visit your site.<\/p>\n

Because websites should be living expressions of a company\u2019s brand, website copy, including blogs and white papers, should be updated consistently. The Web Content Specialist may monitor discussion posts on the blog. They may also manage comments from customers on social media.<\/p>\n

It\u2019s a big job but someone has to do it. That someone is the Web Content Specialist.<\/p>\n

Some of the important skills required to do this work include:<\/h3>\n