{"id":143235,"date":"2026-03-27T11:21:54","date_gmt":"2026-03-27T16:21:54","guid":{"rendered":"https:\/\/artisantalent.com\/?page_id=143235"},"modified":"2026-03-27T11:21:54","modified_gmt":"2026-03-27T16:21:54","slug":"web-analyst-job-description","status":"publish","type":"page","link":"https:\/\/artisantalent.com\/job-descriptions\/web-analyst-job-description\/","title":{"rendered":"Web Analyst Job Description"},"content":{"rendered":"<h2><b>Overview<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A Web Analyst measures and analyzes website performance, user behavior, and digital marketing effectiveness. They provide insights that optimize online experiences, improve conversion rates, and drive digital business results.<\/span><\/p>\n<h2><b>Responsibilities<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze web traffic data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track website KPIs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measure user behavior<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze conversion funnels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create web reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Present insights<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support optimization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct A\/B test analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure data accuracy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Document analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay current with web analytics<\/span><\/li>\n<\/ul>\n<h2><b>Requirements<\/b><\/h2>\n<h3><b>Junior Web Analyst<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">0-2 years of web analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics proficiency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basic statistics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Excel skills<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web concepts understanding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Problem-solving skills<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communication abilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attention to detail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eagerness to learn<\/span><\/li>\n<\/ul>\n<h3><b>Mid-Level Web Analyst<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3-5 years of web analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expert GA4 skills<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tag management experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Statistical analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multiple tool proficiency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-functional collaboration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project leadership<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presentation skills<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track record of insights<\/span><\/li>\n<\/ul>\n<h3><b>Senior Web Analyst<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">6+ years of web analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expert analytical skills<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced statistics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team leadership<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic influence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Executive communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry expertise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best practices leadership<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thought leadership<\/span><\/li>\n<\/ul>\n<h2><b>Tools &amp; Technologies<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics: GA4, Adobe Analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tag Management: GTM, Tealium<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visualization: Looker Studio, Tableau<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testing: A\/B testing tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data: SQL, BigQuery<\/span><\/li>\n<\/ul>\n<h2><b>Career Path<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Junior Web Analyst \u2192 Web Analyst \u2192 Senior Web Analyst \u2192 Web Analytics Manager \u2192 Director of Digital Analytics<\/span><\/p>\n<h2>Need to Hire a Web Analyst?<\/h2>\n<p>To learn more about hiring a Web Analyst, let Artisan Talent help you: <a href=\"https:\/\/artisantalent.com\/find-talent\/\">click here to find talent. <\/a><\/p>\n<p>Are you a Web Analyst looking for work? <a href=\"https:\/\/artisantalent.com\/jobs\/#%2Fjobs%3Fsearch=Web%20Designer\">View our available jobs and opportunities here.<\/a><\/p>\n<p><a href=\"https:\/\/artisantalent.com\/jobs\/#%2Fjobs%3Fsearch=Web%20Designer\"><img decoding=\"async\" class=\"aligncenter wp-image-138726 size-full\" src=\"https:\/\/artisantalent.com\/wp-content\/uploads\/2018\/08\/nowHiring-WebDesigner.gif\" alt=\"web designer\" width=\"500\" height=\"500\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview A Web Analyst measures and analyzes website performance, user behavior, and digital marketing effectiveness. They provide insights that optimize [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":107951,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-143235","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/143235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/comments?post=143235"}],"version-history":[{"count":2,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/143235\/revisions"}],"predecessor-version":[{"id":143243,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/143235\/revisions\/143243"}],"up":[{"embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/107951"}],"wp:attachment":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/media?parent=143235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}