{"id":143251,"date":"2026-06-19T17:25:03","date_gmt":"2026-06-19T22:25:03","guid":{"rendered":"https:\/\/artisantalent.com\/?page_id=143251"},"modified":"2026-06-19T17:25:03","modified_gmt":"2026-06-19T22:25:03","slug":"acquisition-marketing-manager-job-description","status":"publish","type":"page","link":"https:\/\/artisantalent.com\/job-descriptions\/acquisition-marketing-manager-job-description\/","title":{"rendered":"Acquisition Marketing Manager"},"content":{"rendered":"<h2><b>Overview<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An Acquisition Marketing Manager develops and executes strategies to acquire new customers and users. They manage acquisition channels, optimize cost per acquisition, and drive efficient growth through paid and organic channels.<\/span><\/p>\n<h2><b>Responsibilities<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop acquisition strategies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage acquisition channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize CAC and ROAS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run acquisition campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze channel performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage acquisition budget<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test new channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collaborate with product teams<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track acquisition metrics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Report on performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify growth opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay current with acquisition trends<\/span><\/li>\n<\/ul>\n<h2><b>Requirements<\/b><\/h2>\n<h3><b>Junior Acquisition Marketing Manager<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2-4 years of marketing experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Channel management experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytical skills<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budget management basics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communication skills<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data-driven approach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collaboration abilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic thinking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leadership potential<\/span><\/li>\n<\/ul>\n<h3><b>Mid-Level Acquisition Marketing Manager<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">4-6 years of acquisition marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track record of efficient acquisition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multi-channel expertise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong analytical skills<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budget management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team collaboration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic planning<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stakeholder management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performance focus<\/span><\/li>\n<\/ul>\n<h3><b>Senior Acquisition Marketing Manager<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7+ years of acquisition marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proven acquisition track record<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Large budget management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team leadership<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic leadership<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Executive communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry expertise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business impact<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thought leadership<\/span><\/li>\n<\/ul>\n<h2><b>Tools &amp; Technologies<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Platforms: All major ad platforms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics: Google Analytics, attribution tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM: Salesforce, HubSpot<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automation: Marketing automation tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reporting: Data visualization tools<\/span><\/li>\n<\/ul>\n<h2><b>Career Path<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Acquisition Specialist \u2192 Acquisition Marketing Manager \u2192 Senior Acquisition Marketing Manager \u2192 Director of Acquisition \u2192 VP of Growth<\/span><\/p>\n<h2>Find Your Next Acquisition Marketing Manager<\/h2>\n<p>Artisan Talent specializes in helping you find the perfect match. Contact us to discuss how Artisan\u2019s creative employment agency can help you find the perfect expert to aquire your customer engagement (<a href=\"https:\/\/artisantalent.com\/find-talent\/\">click here to find talent<\/a>).<\/p>\n<p>If you\u2019re a Acquisition Marketing Manager, have we got a job for you! View our creative employment agency\u2019s list of available opportunities or submit your resume (<a href=\"https:\/\/artisantalent.com\/jobs\/#%2Fjobs%3Fsearch=Marketing%20Automation\">click here to find jobs<\/a>).<\/p>\n<p><a href=\"https:\/\/artisantalent.com\/jobs\/#%2Fjobs%3Fsearch=Marketing%20Automation\"><img decoding=\"async\" class=\"aligncenter wp-image-138806 size-full\" src=\"https:\/\/artisantalent.com\/wp-content\/uploads\/2018\/08\/nowHiring-MarketingAutomationManager.gif\" alt=\"Marketing Automation Manager\" width=\"500\" height=\"500\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview An Acquisition Marketing Manager develops and executes strategies to acquire new customers and users. They manage acquisition channels, optimize [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":107951,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-143251","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/143251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/comments?post=143251"}],"version-history":[{"count":1,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/143251\/revisions"}],"predecessor-version":[{"id":143270,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/143251\/revisions\/143270"}],"up":[{"embeddable":true,"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/pages\/107951"}],"wp:attachment":[{"href":"https:\/\/artisantalent.com\/wp-json\/wp\/v2\/media?parent=143251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}